Faculty Showcase — Business

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Mark Abajian, Ph.D. from California State University, San Marcos
eTextbook: Principles of Economics from OpenStax College

Mark Abajian, Ph.D.
California State University, San Marcos

C-ID Course Identification Numbering System

ECON 202 - Principles of Macroeconomics 

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Quote

“I felt that one of the obstacles facing some students in the class is that they were not able to afford the textbook and thus were at a disadvantage when trying to maximize their potential in the class.”

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Jose N. Martinez, Ph.D. from California State University, Dominguez Hills
eTextbook: Principles of Microeconomics for AP Courses from OpenStax College

Jose N. Martinez, Ph.D.
California State University, Dominguez Hills

Campus Course

UNV 101 – Personal, Social and Intellectual Development

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“As the instructor for this course, I received feedback from students in the form of several small surveys, exams, and quizzes applied in class regarding the learning and retention of materials covered in class. I was then able to compare the results to the results obtained from my other microeconomics principles courses that use a typical textbook and resources. Overall, student learning and retention were significantly higher in this type of course.”

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Abbas P. Grammy, Ph.D. from California State University, Bakersfield
eTextbook: Principles of Economics from OpenStax College

Abbas P. Grammy, Ph.D.
California State University, Bakersfield

Campus Course

ECON 100 – The Economic Way of Thinking

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“Because most of my students come from low-income families, I wanted to help save them money on the textbook. My department chair recommended the textbook to me. The faculty at my institution are adopting a policy of using e-textbooks in introductory and principles of economics courses.”

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Daniel MacDonald, Ph.D. from California State University, San Bernardino
eTextbook: Principles of Microeconomics for AP Courses from OpenStax College

Daniel MacDonald, Ph.D.
California State University, San Bernardino

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics 

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Quote

“There is no doubt that the new textbook has raised student interest in the material and provided them with a more reliable reference point. Instead of buying earlier editions of proprietary textbooks that might be outdated or have inadequate contemporary examples, students get a high-quality learning resource.”

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Brian Evans from Foothill College
eTextbook: Principles of Microeconomics from OpenStax College

Brian Evans
Foothill College

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics 

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Quote

“Any resource that lowers barriers to access for students is good. I use my own online homework sets and tests but am continually looking out for new free resources. This quarter I found some excellent youtube videos that I have incorporated.”

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Richard Gearhart, Ph.D. from California State University, Bakersfield
eTextbook: Microeconomics by S. Greenlaw and T. Taylor from Openstax.org

Richard Gearhart, Ph.D.
California State University, Bakersfield

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics 

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Quote

“The main reason for the adoption of the textbook was to save students money. An additional reason was that similar, higher priced books, had similar content, and were not superior to this textbook. This allows students to use technology in the classroom (iPads, computers, etc.) to access the book, on any device.”

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Craig Kerr, Ph.D. from California State Polytechnic University, Pomona
eTextbook: Principles of Microeconomics from OpenStax College

Craig Kerr, Ph.D.
California State Polytechnic University, Pomona

C-ID Course Identification Numbering System

ECON 201 - Principles of Microeconomics 

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Learn How I Use This Open eTextbook in My Course 

Quote

“The main motivation for adoption was to undermine the textbook industry's ability to charge over $200 for "updated" books that are no different in theoretical content than they were in their first edition. A secondary consideration was the e-book format with hyperlinks to additional information.”

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David Olson, Ph.D. from California State University, Bakersfield
eTextbook: International Business: Opportunities and Challenges in a Flattening World from Saylor.org

David Olson, Ph.D.
California State University, Bakersfield

Campus Course

MGMT 405 – International Management

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Quote

“This text provides good coverage of the material and is easily accessed for all students with a laptop or smartphone. The material is available in pdf and can be downloaded so students have access at all times.”

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Yann Abdourazakou, Ph.D. from California State University, Dominguez Hills
eTextbook: Mastering Strategic Management by D. Ketchen and J. Short

Yann Abdourazakou, Ph.D.
California State University, Dominguez Hills

Campus Course

MGT 490 – StrategicManagement Seminar

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Quote

“The main motivation for adopting the open textbook was saving students' money.”

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Gavin Deare, M.A. from San Francisco State University
eTextbook: Business Communications for Success by S. McLean

Gavin Deare, M.A.
San Francisco State University

C-ID Course Identification Numbering System

BUS 115 - Business Communication 

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Quote

“Initially, I was concerned that some students would resist a free textbook and dismiss its accuracy/authority, but after using it for an entire semester, I don't think that was the case at all; students actually read the text each week and their writing and course performance improved for the vast majority of them.”

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Ruth Guthrie, Ph.D. from California State Polytechnic University, Pomona
eTextbook: Management Information Systems for Business and Beyond by D. Bourgeois

Ruth Guthrie, Ph.D.
California State Polytechnic University, Pomona

Campus Course

CIS 310 – Management Information Systems

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Quote

“The faculty on the selection committee were committed to finding a free book and making it work. Part of our proposal was to create new materials to supplement what we thought was missing.”